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Breakfast cereal market Global trends

Product segmentation The breakfast cereal market consists of two types of products: breakfast cereal and ready-to-eat breakfast cereals. For the year 2008, the ready-to-eat cereals dominated the market with about 88. 1% of the market share while hot cereals accounted for the remaining 11. 9% of the market. The corresponding figure for the year 2006 was 91% for ready-to-eat cereals (Marketline, 2009, p. 4). Following is the convenience market segment information for the breakfast cereal information. Fig – 1Consumer Market Segment Information (Costcutter, 2008, p.2)
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Collection- Spring 2009

The principles and elements of design that have been utilised to create this garment include Line, direction, texture, colour balance. The vertical lines created by the pleats of the peplum enhance the symmetrical, structured shape of the jacket, and emphasises the illusion of the small waist. The aesthetic pleasing aspect of this garment is the clever little frill called the peplum which softens the silhouette of the dress as opposed to it being a rectangle silhouette and emphasise feminism. The garment gives the wearer a balanced body proportion.